Your USP is your product or service’s most powerful benefit along with your strongest unique aspect of your business. Rosser Reeves was the author of the phrase, “unique selling proposition,” or USP, which is a unique message about itself versus the competition that each business or brand should develop and use consistently in its advertising [...]
Posts Tagged ‘small business’
Your Unique Selling Proposition (USP) – Where Do You Stand in Business
Posted by admin on April 5th, 2010
Posted in Articles 
Tags: Advertising And Promotion, Advertising Promotion, Benefit, Business Market, Business Trainers, Concise Statement, Contact, Customer Service Business, Echoes, Niche, Phrase, Prospects, Recession, Relevant Service, Rosser Reeves, Sales Message, small business, Tool, Unique Selling Proposition, Unique Selling Proposition Usp 
No Comments »Quality and Small Business
Posted by admin on April 2nd, 2010
For many years, the concept of quality has turned into a matter of consideration by the majority of businesses. Large corporations, thanks to their extensive means, have been working on quality for over 30 years. However, with SMBs, it is more recent and some still don’t give it the importance that it deserves.The concept of [...]
Posted in Articles Tags: Auditing, Busi, Continuation, Developmental Opportunities, Easiest Thing, Efficiency, Enterprising Spirit, Free People, Government Agencies, Large Corporations, Low Quality, New Opportunities, Optimized System, Quality Work, Repetitive Work, small business, Smb, Smbs, Spectrum No Comments »Small Business Challenges – 3 Strategies to Kicking Your Business Up a Notch
Posted by admin on March 22nd, 2010
Recent studies and surveys have indicated some of the top challenges that small businesses or solo entrepreneurs are facing today.More than half of the respondents in research conducted by Industry Canada believe that growth is the most important issue they face. Growth categories include attracting new customers, recruiting qualified staff and having the time to [...]
Posted in Articles Tags: Accountability, Attracting New Customers, Bottom Line, Business Coach, Business Owners, Consumers, Customer Relations, Extra Mile, First Few Years, Industry Canada, Labour Shortage, Marketing Strategy, Necessary Tools, New Businesses, Respondents, small business, Small Businesses, Solo Entrepreneurs, Staff Concerns, Team Spirit No Comments »